Mission, Social Vision, & Values

The National Financial Educators Council’s mission is rooted in providing people with the knowledge and guidance they need to foster greater financial well-being. To accomplish that mission, we mobilize a diverse global force of financial wellness champions and empower them with resources and training so they can effectively support others in their communities to work toward greater financial security.

Social Vision

The Financial Educators Council is creating a world where people are informed to make qualified financial decisions and confidently take effective financial action that best helps them meet their basic human needs while moving toward fulfilling their personal, family, and global community goals.

Three Primary Values Guide Our Work


The movement to support people toward greater financial health needs well-qualified leaders to champion the cause and the highest quality of resources to foster their efforts. We mobilize and develop community champions and empower them with the resources, knowledge, and processes they need to help their communities’ citizens work toward financial self-sufficiency and security.


We develop high-quality, unbiased financial wellness resources in collaboration with top educators, personal finance experts, and financial professionals with the primary objective of helping people improve their financial outlook. Founding our materials on empirical research, psychology, and educational methodologies yields resources that inform the industry and set the standards for financial wellness promotion.


The NFEC spearheads the financial wellness movement around the world through advocacy and raising awareness. We seek to reach our colleagues in the financial education and counseling industry, stakeholders, and the public with the latest financial wellness messaging. We take a creative and collaborative approach to financial wellness advocacy and enlist influencer support to spread the message of these campaigns as widely as possible.